- Art Direction
- Animated HTML5 Banners
- Social Media Videos
- Static Banners
- Outdoor Video Ads
A unique integrated wildlife and nature destination
Crashtest was commissioned by Mandai Wildlife Reserve to develop a series of animated banners for display and social media ads. The primary goal was to drive pre-arrival direct channel conversions and entice a global audience to visit the 4 wildlife parks. This digital campaign focused on showcasing Mandai’s unique offerings, emphasizing three key value propositions: Immerse, Dine, and Stay.
This digital campaign not only increased awareness of Mandai Wildlife Reserve but also played a crucial role in boosting direct bookings and encouraging international visitors to experience the unique wildlife and nature offerings of the reserve.
Digital banners and social media videos were created using the key visuals of the four wildlife parks and translated into Bahasa Indonesia, Japanese, and Korean to expand outreach.
A set of banners and videos showcasing all the parks together was created. Additionally, a wide-format video was displayed at the luggage collection area of Singapore Changi Airport, ensuring it was prominently seen by both incoming tourists and locals.
