- Art Direction
- Branding
- Print Ads
- Social Media Management
- Social Media Videos
- Static Banners
- T-Shirt Design
Experiences Beyond the Game
Crashtest Theory was engaged by 1896 Travel to enhance their company branding. Our mission was to develop a comprehensive and consistent brand image across all platforms. From print materials to digital marketing collaterals, we meticulously crafted and unified their brand identity, ensuring a seamless and impactful presence in the market.
For the name card redesign, we drew inspiration from a ticket stub to reflect 1896 Travel’s business of connecting Asia to the sports world. Additionally, we created a set of custom icons representing key sporting events, which were used throughout the branding exercise.
We refined and expanded their branding guide, ensuring all elements were cohesive and aligned with their vision. Furthermore, we created a structured sales deck that maintained consistency in visual style and communication tone, reinforcing the brand’s identity and messaging.
To further enhance their brand identity, we designed and developed their social media content. This included creating visually engaging social media posts and videos tailored for various platforms. The custom icons we designed were integrated into these posts, accompanied by a unique footer design to distinguish between different sporting events. This approach not only maintained brand consistency but also helped in clearly identifying and categorizing the sporting events covered by 1896 Travel.
In addition to digital assets, we developed a range of print collaterals. These included event T-shirt designs and traditional print materials such as brochures, standees, and vouchers.
These were designed inline with the overall brand identity, ensuring a unified and professional look across all customer touchpoints.
As 1896 Travel was appointed as the official UEFA EURO 2024 hospitality provider, we also adapted the designs for various outputs, including website banners, social media posts, and videos. This ensured that their branding was consistently represented across all platforms, highlighting their prestigious role and enhancing their visibility during the event.
