- Art Direction
- Animated HTML5 Banners
- Social Media Videos
- Static Banners
- Outdoor Video Ads
Immerse in the symphony of colours at Asia’s largest bird park
With the opening of the Asia’s largest bird park, Crashtest was engaged to bring to life several marketing materials in the form of animated banners, social media videos and bus stop displays.
The challenge was to produce a large number of high quality deliverables in a short amount of time, based on 3 unique key visuals.
To increase customer reach and build their international brand presence, additional banners were created and translated into Japanese and Korean.
The Crimson Wetlands features a 20m-tall waterfall, inspired by the San Juan Curi waterfall in Colombia and also pays tribute to the Waterfall Aviary of Jurong Bird Park.
The Wings of Asia aviary features rice terraces with pools for birds to wade in. The architecture is reminiscent of traditional Indonesian and Thai design.
The Heart of Africa is the largest aviary in the park at 1.55ha, with approximately 80 different species of birds.
