- Art Direction
- Animated EDM Banner
- Animated HTML5 Banners
- Animated Website Banner
- Social Media Videos
- Static Banners
Choose Your Wild – Explore • Play • Immerse
Crashtest was commissioned to create digital assets for the launch of Mandai Wildlife Reserve’s newest wildlife park, Rainforest Wild Asia.
Located in Mandai, Singapore, Rainforest Wild Asia is Asia’s first adventure-based wildlife park, offering visitors an immersive, sensory journey through a recreated Southeast Asian rainforest.
For this exciting launch, Crashtest developed a suite of dynamic digital materials designed to capture the park’s spirit of adventure and discovery. These assets were tailored for various digital platforms, aiming to build anticipation, drive awareness, and attract visitors eager for a more hands-on, explorative wildlife experience.
By highlighting the park’s unique blend of nature, adventure, and interaction, the campaign positioned Rainforest Wild Asia as a groundbreaking addition to Singapore’s nature and wildlife offerings
The project was structured into four phases. The first phase focused on introducing the key visual alongside a brief summary of Rainforest Wild Asia’s main attractions, setting the stage for the park’s unique adventure-based experience.
An animated EDM banner was created as part of the outreach efforts, helping to engage audiences and build excitement for the launch of Rainforest Wild Asia.
From a static key visual, we developed an animated banner for the website landing page by separating the artwork into layered elements to create a 3D environment. Visual effects like smoke and sun rays were added, and every element—from leaves to animals—was animated to bring the scene vividly to life.
The key visual was also adapted into various HTML5 banner sizes, along with social media videos tailored for Facebook, Instagram, and TikTok to maximize reach across different digital platforms.
The second phase focused on The Cavern, an experience inspired by the Mulu Caves in Sarawak. Special attention was given to capturing the atmospheric effects of the dark, mysterious caves, using lighting, textures, and animations to authentically recreate the immersive underground environment.
The third phase centered around the Karsts area of the park, designed for thrill-seekers. This guided experience combines elements of hiking and scaling rock faces, challenging visitors with a series of high elements such as ladders and suspended bridges. In our deliverables, we focused on showcasing the verticality and adventurous nature of the climb to capture the excitement and intensity of the experience
The fourth phase showcased the Suspended Walkways, where visitors can get up close to wildlife through a fun and adventurous elevated experience. Our deliverables highlighted the sense of exploration and the unique perspective these walkways offer, bringing out the excitement of encountering nature from above
