- Art Direction
- Social Media Videos
- Static Banners
A Bold Reimagination of What an Aquarium Can Be
Crashtest partnered with Resorts World Sentosa to build awareness for the newly launched Singapore Oceanarium, a next-generation marine attraction redefining what an aquarium experience can be.
Tasked with transforming static key visuals into dynamic storytelling assets, we produced a series of animated social media ads that highlighted the Oceanarium’s immersive zones and unique experiences. Each piece was designed to draw audiences into its world of marine science, conservation, and digital innovation.
By blending motion, design, and narrative, we brought their imagery to life — creating visually captivating videos that captured attention, drove engagement, and amplified excitement across social platforms.
To tap into the excitement surrounding Singapore’s Formula 1 season, a dynamic banner ad was developed for the Singapore Oceanarium. The creative featured an interactive sequence of eight cards, each highlighting different zones and experiences within the attraction. Subtle motorsport-inspired design elements were woven into the visuals, creating a cohesive link to the F1 atmosphere while maintaining the Oceanarium’s brand identity and sense of discovery.
To celebrate the festive season, Singapore Oceanarium collaborated with Sanrio’s Hangyodon for a special Christmas campaign. We brought the static key visual to life through subtle animation, enhancing its charm and visual appeal. The assets were also adapted into both English and Chinese versions, ensuring the campaign resonated with a wider audience across different markets.
